I really do not know if I fully understand this question. There is a super fine line between what is a "marketing guru" and an obvious shyster who portrays his/herself as such.
Most successful "Marketing Professionals" are not in the lime light, and make their money by Marketing products to… consumers of such products, as opposed to Marketing an idealistic way of self promotion.
Most so called "Guru’s" stress the point that you need their Secret information. Most anyone who is privy to search, and has time to do so can alleviate the cost, thus becoming your own "Guru."
Sound confusing? It only takes a lot of time and therefore patience!
David Ogilvy
Hal Riney
Steven Jobs
Leo Burnett
References :
Tom Peters and Peter Drucker
References :
I really do not know if I fully understand this question. There is a super fine line between what is a "Marketing Guru" and an obvious shyster who portrays his/herself as such.
Most successful "Marketing Professionals" are not in the lime light, and make their money by Marketing products to… consumers of such products, as opposed to Marketing an idealistic way of self promotion.
Most so called "Guru’s" stress the point that you need their Secret information. Most anyone who is privy to search, and has time to do so can alleviate the cost, thus becoming your own "Guru."
Sound confusing? It only takes a lot of time and therefore patience!
References :
Free non Guru Marketing Secrets towards Success!
http://www.homejobsite.com/internetmarketingsecrets.html