If your company wants to build long-term relationships with customers that will generate higher margins, increased customer loyalty and greater customer satisfaction, best-selling author and business visionary Don Peppers can explain how to get the job done – clearly, concisely and without ambiguity. The co-author of several international best-sellers, his newest book Rules to Break & Laws to Follow examines what empowered customers, networked employees and a culture of innovation and trust mean for the competitive differentiation and long-term viability of a business.


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Duration : 0:9:32

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