I have this assignment for marketing class:

"Find what you would consider to be an amazing Demographic and what you might do with such information."

I have a background in accounting, so marketing flies right over my head. The only demographics I can think of are age, race, etc. I hardly find those amazing. Are there any marketing gurus out there that can help????
Thanks, Mark! Unfortunately all of my professors in the MBA program have been nothing but vague with their assignments. I wish I could provide more info.

Mostly it is the personal information that is asked about us in the questionaire at the ending page such as gender, age, marital status, income, education level, race.