Posts Tagged ‘2010’

Holistic SEM with SEMPO president, Chris Boggs, at SES Chicago 2010

Friday, December 17th, 2010

Anne Kennedy, Beyond Ink, interviews Chris Boggs, Rosetta, and SEMPO president, at SES Chicago 2010 on the subject of holistic SEM. Chris says when it comes to deploying content across the Internet, it is very important for a brand to consider content as including not just text but images, video, graphics, etc…Chris uses the analogy of the marines as a “forward deployed force.” If you have nodes of content that mention your brand, or your category in connection with your brand that exist elsewhere on the Internet, whether or not it includes links, the SERPs will take notice. Chris says instead of taking one piece of content and syndicating it across thousands of pages across the web, he recommends taking ten thousand unique pieces of content and syndicate them across one page each. You don’t want content to outrank your own brand. Chris also says if a community is strongly enough connected to a specific authority or subject, they may gain authority and be able to pass an additional value. Chris says he believes that ‘likes’ will never replace links in terms of authority. Chris also wants to see SEMPO as being one of the main voices of a united search marketing front.

For more information about SEMPO, please visit:

For more information about speaking at SES, please visit:

Duration : 0:5:56


DMEXCO 2010 live walk

Thursday, September 16th, 2010

Visiting the big european online marketing fair in Cologne. Live walk with iPhone 4 in HD posted in minutes to YouTube from Cologne.

Duration : 0:2:40


Local Search Marketing Strategies

Friday, April 23rd, 2010

Local search marketing has grown extensively over the past couple of years and is expected to grow even more moving forward. While this growth has opened up many opportunities for marketers, it has also created challenges.

At the Online Marketing Summit in San Diego, Ian White, the CEO of Urban Mapping, spoke with WebProNews about local search marketing tactics. He explains how his company provides a solution to help marketers with their local efforts.

The service that Urban Mapping offers extracts geographic keywords from specific areas. It provides keywords such as names of churches, schools, landmarks, hospitals, and more.

As mobile technology advances, White said services such as this would become increasingly important. Although most mobile devices are equipped with functions that recognize location, it doesnt mean that every user knows how to use the technology. In addition, many users may want to use local search for locations other than their own.

Duration : 0:4:37