Haas Marketing Professor Emeritus David Aaker shares insights from his recently published book, Spanning Silos, at the Haas School of Business, UC Berkeley.
Aaker explains how organizational silos — defined by products, countries, or functions — have become barriers to effective and efficient marketing and strong brand development. This lecture is
part of the Dean’s Speaker Series and the David Aaker Distinguished Lecture Series in Marketing. Professor Emeritus Aaker is vice chairman of Prophet Brand Strategies. (October 27, 2008)
http://www.haas.berkeley.edu/
Duration : 0:51:19
