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Duration : 0:1:36
The bar for marketing films is set to go up by many notches as Shah Rukh collaborates with Google and YouTube to promote Ra.One, making it the first Bollywood film to do so. In an exclusive interview with NDTV, SRK talks about novel promotion tactics, KKR’s erratic performances and what he feels about being Shoaib Akhtar’s brother!
Philip Kotler on marketing 3.0, on Peter F. Drucker’s influence on marketing, on social marketing, and on excellent marketing companies – an interview produced by Winfried Weber from www.managementdenker.com, November 2009Categories
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