Posts Tagged ‘McDonald’

Kelly McDonald: How to Market to People Not Like You

Monday, May 9th, 2011

Multicultural marketing and business trends expert, Kelly McDonald, is available through Keppler Speakers bureau.

Duration : 0:6:43


Local Search Marketing Strategies

Friday, April 23rd, 2010

Local search marketing has grown extensively over the past couple of years and is expected to grow even more moving forward. While this growth has opened up many opportunities for marketers, it has also created challenges.

At the Online Marketing Summit in San Diego, Ian White, the CEO of Urban Mapping, spoke with WebProNews about local search marketing tactics. He explains how his company provides a solution to help marketers with their local efforts.

The service that Urban Mapping offers extracts geographic keywords from specific areas. It provides keywords such as names of churches, schools, landmarks, hospitals, and more.

As mobile technology advances, White said services such as this would become increasingly important. Although most mobile devices are equipped with functions that recognize location, it doesnt mean that every user knows how to use the technology. In addition, many users may want to use local search for locations other than their own.

Duration : 0:4:37