Legendary marketing maverick, Keith Chambers, shares his successful and innovative techniques in Pull: marketing secrets the Fortune 100 Use. With Pull, Chambers recreates his remarkable big-business marketing methodology for small and medium-sized businesses.
He explains how Pull, (a force in the marketing universe that compels humans to take anything that occurs as extraordinary and quickly make it ordinary), relates to maintaining a strong business identity and presence.
He shares the turning points that defined his careers’ direction, how best to understand consumer needs, the secrets of his communication model, the components of a successful branding and marketing strategy, and how to implement that strategy.
Keith has assisted more than five hundred goods and service providers in formulating their marketing approach, including Clorox, Del Monte, Campbells, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal. He has helped brands as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer.
With Pull, Chambers shows how his proven techniques can work for any business, regardless of their size or product.
Duration : 0:2:58
My blog to you with advice & my story: http://beanerlarue.blogspot.com/2011/06/advice-from-deena-marie-on-networking.html
Top social marketing advice from Penny Power, Founder of business social network Ecademy, as she explains the best ways to meet more people online, and how to build lasting relationships with them. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Top business advice from Penny Power, Founder of business social network Ecademy, as she reveals her thoughts on how to build an effective and engaging social networking profile. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Over US$1m in social marketing and business development advice for your business http://www.yourbusinesschannel.com/milliondollarchallenge/youtube