Posts Tagged ‘trends’

Marketing Guru discusses popular Generation Jones demographic

Friday, August 12th, 2011

Marketing guru Jim Welch (longtime head of marketing for Hallmark Cards) discusses why Generation Jones has become such a hot demographic in marketing and advertising circles.

As awareness spreads about Generation Jones (born 1954-1965, between the Baby Boomers and Generation X), this heretofore lost generation is becoming increasingly influential politically, culturally and economically.

More info available at

Duration : 0:1:10


Kelly McDonald: How to Market to People Not Like You

Monday, May 9th, 2011

Multicultural marketing and business trends expert, Kelly McDonald, is available through Keppler Speakers bureau.

Duration : 0:6:43